Dr Alex Serb is a Reader in Unconventional AI Hardware Technologies at the University of Edinburgh. He is a MIET and SMIEEE. He has been a key architect and leading member of the delivery team of £20M+ worth of projects. He acts as the main technical coordinator of the effort. This involves supervising the technical team working on the technology, working with the applicant to ensure that technical specifications required by commercial imperative are met by the technical team and planning the MVP.